COOKIES AND ILK
One thing I’ve learned in this brand game is that if the owner / founder / head cheese has no personality, so follows the product / service / business. I’m not naming names, but there’s plenty of people with great business ideas and innovations, who think the buck stops there. Hmph. Ok.
This delightful Twitter banter between AMC and Oreo is a treasure-trove for two established, major brands. Not contrived or otherwise curated, it’s simply the humans behind the operations (specifically, the alert and aware social media strategists at both companies) paying attention and illustrating the intent of engagement and social listening. It was all at once organic and natural while humorous, and that always gets the reader’s (and follower’s) attention.
Shelly Kramer’s blog post further describes the Power of Personality and the importance of content of brand character as part and parcel of a digital marketing strategy. She notes: “…the AMC/Oreo exchange is a pertinent reminder that we have [as] much to learn from companies who do things the right way.”
Now, let’s wait out the phony collabos that will surface in the wake of this social media success story! LOL
Read more: http://www.v3im.com/2012/09/amc-vs-oreo-magic-happens-when-brands-show-personality/#ixzz27sV8uFgY