THE BRAND PLAN
CityMaps created a colorful (and free) logo-based app to guide you to your favorite places in some of your favorite cities…great if you’re a recognized brand (i.e. Louis Vuitton, McDonald’s, or Apple). Sucks if no one knows who you are ( a la “Jane’s Shoes”), unless you’re holding out hope for the element of discovery. Moral of this story? Get a brand logo, tout suite. As handheld devices and apps dictate more and more our communication level, we rely on visual cues. Don’t be a blank space or default type on an app.